How I do it

My methodology is grounded in the constant integration of the human and planetary component as central parts of every design process.

My passion for research, possible futures, and the materialization of ideas defines my approach in both strategic consulting and training and specialized mentoring. This combination allows me to identify unique opportunities at the intersection of human experience, technological innovation, and sustainability, transforming them into tangible solutions that anticipate future needs.

I collaborate with diverse organizations of different sizes globally, merging Strategic Design, UX, and Service Design with an agile mindset to develop effective and customized solutions. My approach is always contextual: I select and adapt the most relevant methodologies and tools according to each client's specific needs, the context, and the nature of each project. This includes everything from research and co-creation to rapid prototyping of solutions.

A differentiating aspect of my work is the integration of sustainability criteria in each phase of the design process. This ranges from optimizing digital interfaces to designing services that adopt adaptation and mitigation criteria. Currently, I dedicate special attention to exploring the role of AI in the design process from an ethical and people-centered perspective.

My main strength lies in the diversity of experiences I bring to the creative process. By moving between academic, business, and research worlds, I combine multiple perspectives and disciplines, allowing me to generate more innovative and effective solutions for each challenge. This interdisciplinary mindset is especially valuable in a context where design challenges require increasingly complex and systemic approaches.