Hello, I’m Manuela!

I am a multidisciplinary designer, consultant, trainer, and facilitator with an entrepreneurial mindset and extensive experience in Service Design, UX, and Strategic Consulting.

My educational background encompasses Design Research (ELISAVA), Digital Management (HYPER ISLAND), and Business Administration. I am currently pursuing a PhD in Design Research for Future Studies, deepening my research on design, future scenarios, and AI.

Throughout my professional career, I co-founded WE PUSH, a design consultancy operating in Europe and Latin America, characterized by its focus on change management. I have been a collaborator at PARTNOS, an agile consultancy dedicated to helping companies and organizations improve their operations and accompanying them in their organizational transformation processes.

Currently, I balance my role as Academic Manager at IED Barcelona - School of Design with my consulting work, and I am a partner at MOMENTO Agency, an agency specializing in branding, strategy, and creativity.

My experience is characterized by the synergy between academia and professional practice. In the academic field, I have held various roles such as department operational director, program leader, and lecturer, teaching in multiple courses and masters in sustainable, graphic, interaction, and service design, among others. As a mentor, I actively work with teams on digital product and service design projects.

My work methodology is based on three fundamental principles:

  • A practical approach derived from collaborations with my clients

  • Continuous enrichment with academic knowledge arising from my educational work

  • Constant research and experimentation with different methodologies and tools

This combination allows me to develop a set of frameworks in constant evolution, integrating elements from both the business and academic worlds, resulting in a practical and rigorous methodology.

Currently, my research focuses on participatory and inclusive design, future scenarios, sustainable service design, and low environmental impact digital design. I am also actively exploring the role of AI in the design process, constantly seeking new ways to innovate and create value at the intersection of technology, sustainability, and human experience.
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