Hello, I’m Manuela!
I am a multidisciplinary designer, consultant, trainer and facilitator with an entrepreneurial mindset and extensive experience in Service Design, UX and Strategic Design.
My academic background includes Design Research (ELISAVA), Digital Management (HYPER ISLAND) and Business Administration. Currently, I am pursuing a PhD in Design Research for Future Studies, deepening my research on design, future scenarios and AI.
Throughout my professional career, I have co-founded WE PUSH, a design consultancy with presence in Europe and Latin America, specializing in change management. I have also collaborated with PARTNOS, an agile consultancy dedicated to optimizing operations and supporting organizational transformation processes.
Currently, I balance my role as Academic Manager at IED Barcelona - School of Design with consultancy work, and I am also a partner at MOMENTO AGENCY, an agency specializing in branding, strategy and creativity.
What distinguishes my career path is the synergy between the academic world and professional practice. In the educational field, I have performed various roles such as department director, program coordinator and lecturer, providing training in multiple courses and master's programs in sustainable, graphic, interaction and service design, among others. As a mentor, I work closely with teams on digital product and service design projects.
My methodology is based on three essential pillars:
A practical approach derived from direct collaboration with my clients
Continuous enrichment with academic knowledge that emerges from my educational work
Constant research and experimentation with various methodologies and tools
This combination allows me to develop frameworks in constant evolution, integrating elements from the business and academic environments, resulting in a methodology that is both practical and rigorous.
My current research focuses on participatory and inclusive design, future scenarios, sustainable service design and low environmental impact digital design. I am also actively exploring the role of AI in design processes, seeking new ways to create value at the intersection of technology, human experience and sustainability.